PPC Search Engine Marketing Management
Paid search-engine marketing programs
enable businesses to bid to appear in response to specific
search queries typed into various search-engines. Businesses
are charged when searchers click on their text ads.
This seemingly simple method of paid advertising is actually
quite complex and time-consuming for businesses to manage
on their own. Moreover, paid search-engine marketing
can also be costly to inexperienced advertisers that don't
have a dedicated search-marketing manager and lack the necessary
tools to analyze ROI and other important analytics - in
fact, businesses that attempt to "do it on their own" typically
lose significant money and incorrectly conclude that paid
search-engine marketing is too expensive and thus cost-prohibitive.
Thagodz develops, implements, and manages paid
search-engine marketing programs for businesses small and
large. We use cutting-edge techniques to maximize
ROI and sales conversions thanks our revolutionary dual-processing scripts.
which was developed in-house to
address the specific needs of search-engine and affiliate
marketing. In addition to an effective and well-managed
Search-Engine Optimization strategy, paid search-engine
marketing is the key to getting your business ranked at
the top of search-engine results.
Through strategic relationships with Google™, Overture®,
Findwhat, and Lycos, Thagodz provides businesses
with consistent performance with exceptional results.
Despite the complex and highly competitive nature of paid
search-engine marketing, tremendous opportunity exists for
businesses to increase market share, brand recognition,
and website traffic utilizing paid-search marketing.
Thagodz has a team of search marketing professionals
that will give your business the competitive edge by effectively
managing all of your paid search-engine marketing needs.
Benefits of outsourcing your
search marketing
needs to Thagodz include industry-leading experience,
as well as the exclusive benefit of powerful analytical
tools such as
Thagodz Analyzer Software™
.
Our experience speaks for itself:
"through the synergy of cutting-edge affiliate marketing
and search-engine marketing techniques."
For more information on what paid-search is and how your
business can benefit from it, please read below. For
more information on Thagodz paid-search management
services, including search-engine optimization, affiliate
management services, and paid-inclusion opportunities,Sign-up Today
LEARN MORE ABOUT
PAID-SEARCH PARTNERS:
Google™ Adwords
Overture®
Findwhat
Lycos Insite
GOOGLE ADWORDS:
Google™ Adwords is a paid search-engine
marketing product that allows businesses to reach people
when they are actively looking for information about particular
products and services online. Google™ Adwords allows
businesses to bid-for-placement on search queries (keywords)
that specifically or broadly relate to a particular product
or service of a business or website (see above) - in turn,
advertisements are shown to potential customers that relate
to that search query / product or service.
Similar to other paid search-engine marketing programs,
Google™ Adwords uses a cost-per-click pricing model, which
means that businesses are only charged for performance -
in this case - a click. Many important factors go
into whether or not a potential customer will click on a
particular advertisement, including how well-written the
advertisement is, the amount bid (cost-per-click) on each
keyword listing, and the overall quality of the listing.
Google™ is the #1 search-engine in the world. According
to a recent Media Metrix (2003) study, the Google™ Network
reaches more than 80% of Internet users. The Google™
Network includes syndication relationships with premier
search-engines, including America Online, Netscape.com,
Lycos.com, AskJeeves, Earthlink.com, Compuserve.com, NewYorkTimes.com,
Shopping.com and AT&T Worldnet, among others. What
this means for a business is that by advertising on Google™
Adwords you are placing your products or services in front
of up to 80% of all Internet users.
The good news is that Thagodz has a team of search
marketing professionals that will develop, implement, and
manage all components of your Google™ Adwords paid search-engine
marketing program. For more information on how Thagodz
can help your business increase market share through Google™
Adwords or any of the additional paid search-engine marketing
programs, Sign-up Today
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Overture® Precision Match
Overture® Local Match
Overture® Content Match
Overture® is the pioneer
in paid search-engine marketing. Overture® was recently
purchased by Yahoo!, Inc. and is arguably the most important
paid search-engine marketing platform. Overture® offers
businesses several opportunities to generate quality search-engine
traffic, including Precision Match, Content Match, and the
newly launched Local Match. Unlike Precision and Content
Match, Overture's® Local Match allows small businesses with
a strictly local or regional geographical market to place
keyword advertisements that are only shown in the specific
locals or regions chosen by the business advertiser.
Overture®
Precision Match:
Allows businesses to bid-for-placement on
sponsored search results across the Web. Control your position
by the amount you bid on keywords. Set your own price-per-click
and pay only when a customer clicks through to your site.
Advertising in Overture's® Premium Listings™
(the top three positions for a search term) enables businesses
to appear on more search sites and reach 80% of active Internet
users, while Classic Listings reach only 40% of users.
According to Nielsen/NetRatings
(2002) the Overture® Network
receives over 170 million highly targeted sales leads
each month. Overture® Precision Match allows businesses
to tap into searches occurring in your industry by placing
your site directly in front of customers searching for what
you're selling.
Top Overture® Precision Match listings appear
on Yahoo!, MSN, AltaVista.com, InfoSpace.com, CNN.com, Excite.com
Go2Net, Juno, Netzero, Sympatico.ca, Dogpile.com, Metacrawler,
We Crawler, AlltheWeb.com, and Microsoft Internet Explorer,
among others.
Receive the highest return on investment by advertising
with Overture® Precision Match™.
- Advertise only to customers who are already interested
in your products or services
- Pay only when users click through to your website
- Choose a maximum cost-per-click
With Overture® Precision Match, businesses set the price
they're willing to pay for each customer who clicks on the
chosen listing. Unlike direct mail, you won't have to pay
for mailing lists, printing or postage, and you won't pay
for impressions as with banner ads and tiles. You pay only
for the interested customers who actually click through
to your site.
Independent research confirms that advertisers receive
the highest return on investment from pay-for-placement
search when compared to e-mail, banners and other forms
of online advertising.
ROI for Online Advertising Methods 1
Overture® Precision Match maximizes your
return on investment and is the proven choice for online
advertising.
While Overture® Precision Match is an incredible opportunity
for businesses to increase market share, management and
maintenance of the program is tedious, complex, and cost-prohibitive.
The good news is that Thagodz has a team of search
marketing professionals that will develop, implement, and
manage all components of your businesses Overture® Precision
Match paid search-engine marketing program. For more
information on how Thagodz can help your business
increase market share through Overture® Precision Match
or any of the additional paid search-engine marketing programs,
Sign-up Today
Overture
Local Match
Allows businesses to precisely target customers
near the business location or within the business service
area. Increase foot traffic or telephone inquiries
by connecting with prospects that prefer to research online,
but purchase offline with a local provider. For more
information on how Thagodz can help your business
capitalize on Overture's® Local Match,
please click here.
Overture
Content Match
Content Match helps businesses get more targeted customers
on a pay-per-click basis by displaying listings alongside
articles, product reviews and other information on sites
like Yahoo!, MSN.com, CNN.com and ESPN.com. This Overture®
product complements Precision Match™ while offering separate
pricing for maximum control of return-on-investment.
Top Overture® Content Match listings appear
on MSN.com, Advertising.com, Away Network, CNN.com, ESPN.com,
Edmunds.com, Knight Ridder, and MyFamily Network, among
others.
As with
Overture's® Precision Match
listings, position is determined
by bid amount - businesses pay only when a user clicks on
a chosen listing.
Advantages of Overture's® Content Match:
- It is the only product offering access to the content
of selectively chosen, high-quality partners, including
Yahoo!, MSN.com, ESPN.com and CNN.com
- Precision Match advertisers can repurpose existing
listings, while bidding separately and independently
tracking results through our proprietary tools, providing
more insight into performance and greater control of
spend
- A select number of listings is displayed to targeted
users, increasing visibility
For more information on how Thagodz can help
your business benefit from Overture's® Content Match,
Sign-up Today
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Findwhat.com:
Findwhat.com does not have the same reach
of Overture® and Google Adwords™, although it is one of
the most important paid search-engine marketing engines
in terms of reach.
Similar to Overture® and Google Adwords™,
the FindWhat.com network connects businesses offering products
and services to Internet users looking for those products
and services.
Businesses create keyword-targeted text
ads and choose the price they are willing to pay for each
keyword through a bid-for-placement system. Text ads
are distributed throughout the FindWhat.com distribution
network, which include large search engines such as CNET’s
Search.com, Excite, Webcrawler, MetaCrawler, Dogpile and
Microsoft Internet Explorer Autosearch. Findwhat also
partners with specialty sites serving niche markets in order
to drive the most targeted traffic to websites.
Often, the user is looking for your products
and services using a "search the web" box on a Findwhat
partners’ websites. Similar to the yellow pages, or business
section, in your phonebook where your ad is in front of
prospects at the exact time they are interested in the products
and services you offer. And, it is even better than the
yellow pages—you only pay when someone clicks on your text
advertisement.
Pay for performance and get the exposure
for free through the millions of searches occurring daily
throughout the FindWhat.com Network.
For more information on how Thagodz
can help your business increase market share through Findwhat
or any other of the paid search-engine marketing programs,
Sign-up Today
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Lycos Insite:
Run by Findwhat.com, Lycos Insite does not
have the same reach of Overture® and Google Adwords™, although
it is one of the most important paid search-engine marketing
engines in terms of reach.
Get relevant targeted traffic at lower prices.
Similar to Overture® and Google Adwords™, Lycos Insite allows
businesses to create and manage keyword targeted campaigns
to promote web site traffic generated from leading Internet
properties including Lycos, HotBot, SideSearch, Tripod/Angelfire
and more.
For more information on how Thagodz
can help your business increase market share through our and many other of the paid search-engine marketing
programs, Sign-up Today
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