ONLINE
MEDIA PLANNING AND MANAGEMENT
Thagodz
provides a robust media planning and media management solution for
individual advertisers and advertising agencies,
which is strategically divided into the (7) six primary online media
channels: (1) Search Advertising, (2)
Contextual Advertising, (3)
CPM / CPC Banner Placement, (4)
Ad Network Placement, (5)
Affiliate Marketing, (6)
BUZZ Marketing, and (7)
Strategic
Partnership Placement and Acquisition.
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MEDIA BUYING: Banner Placement (CPM /
CPC)
Unlike search
and contextual media, Banner rotations offer the advantage of communicating
your message and promoting your brand through a wide array of images and
colors. The traditional banner purchase is on a cost-per-thousand (CPM)
basis, which means that you will pay a specified amount every time your
banner is placed or rotated 1,000 times. However, in many cases, we
are able to negotiate placement on a cost-per-click (CPC) basis.
Thagodz will
manage and negotiate placement of your banner rotations across all relevant
website properties, including top e-commerce properties like Shopping.com,
Yahoo Shopping, Expedia and MSN Shopping; news and content websites like
CNN.com and Fox News; and social networking websites such as Facebook.com,
MySpace.com and Friendster, among many other targeted verticals.
STRATEGIC
PARTNERS:
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Strategic
Partnership Placement and Acquisition
Over the past
seven-years Thagodz has formed an arsenal of powerful partnerships with
major e-commerce and internet companies. On behalf of our clients, we
have negotiated partnerships with industry-leading companies such as Target,
Buy.com, QVC, Shop.com, Martha Stewart OmniMedia, Overstock.com, Costco,
Amazon, American Airlines, Delta Airlines, US Airlines, Cooking.com, and
Epicurious.com to name a few. If you'd like to gain placement on any
of these websites and more, Sign-up Today
Allow Thagodz
to negotiate partnership deals on your behalf. Thagodz will
aggressively follow-up on leads and aggressively prospect new relationships,
while identifying fresh and exciting strategic placement opportunities.
STRATEGIC
PARTNERS:
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MEDIA BUYING: Contextual Advertising
Contextual
Advertising or text-based online advertising allows advertisers to
strategically place text advertisements on some of the internet's most
heavily trafficed websites. Unlike advertising on search-engines like
Google or Yahoo!, contextual advertising networks allow you to select or
"cherry pick" the websites that are most relevant to your business. In
this way, your media dollars are optimized through strategic placement of
your message in front of a targeted audience of viewers.
With years of
experience purchasing contextual ad media across all e-commerce verticals,
Thagodz will select the most appropriate websites to drive traffic to your
website(s). We will leverage our brand to get you the lowest possible
CPM or CPC prices and we will manage all aspects of the buy.
Regardless of the size or duration of the campaign, Thagodz will
accommodate your media budget and maximize your advertising dollars.
STRATEGIC
PARTNERS:
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MEDIA BUYING: Ad Network Placement
Over the last
24-months Ad Networks have grown and flourished. Very powerful
networks such as azoogle, CPA Empire, Hydra Networks and others have defined
a new opportunity for businesses to generate sales and leads on a large
scale. Ad Networks are much like a "Super Affiliate" in that they
provide businesses access to a massive network of downstream-affiliates.
Acting as the middle-man, Ad Networks produce high volume sales and leads
while providing robust tracking and reporting.
Allow Thagodz
to negotiate the best possible rate and placement for your products or
services on any of the leading Ad Networks. Thagodz has more
experience than any other company in the United States with launching
successful Ad Network programs - just ask the network, they know us well!
STRATEGIC
PARTNERS:
AND MANY OTHERS!
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MEDIA BUYING: Search-Engine
Marketing
The mother and
most powerful of all online advertising, placement in the "sponsored
listings" section of Google, Yahoo!, ASK, and MSN is central and integral to
any online media campaign. Allow
Thagodz.com to maximize
your search-engine marketing dollars, while performing all the necessary due
diligence and required maintenance, including keyword generation, account
set-up and / or optimization, campaign analysis and real-time account
management using the most advanced analytical tools available.
STRATEGIC
PARTNERS:
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MEDIA BUYING: Affiliate
Marketing Launch / Optimization
Next to
search-engine marketing, Affiliate Marketing is the fastest growing segment
of online marketing. Affiliate Marketing is partnership marketing -
think about the potential in having a very large (hundreds or thousands)
online, virtual sales force constantly promoting your product(s) and / or
service(s) on a pay-for-performance basis. The initial investment to
launch an affiliate program is small - the potential is huge - in fact, an
effectively run affiliate marketing program could and should represent about
20% of your bottom line online sales. Partner with Thagodz, the
unequivocal leader in affiliate program launch and management.
STRATEGIC
PARTNERS:
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MEDIA BUYING: Viral BUZZ Marketing
Buzz Marketing
is not a new concept and the internet has not invented it; however, the
internet provides the ultimate platform to launch a successful viral
marketing buzz campaign.
Thagodz has a
team of social media and buzz marketing experts that can assist in getting
your "News" to the front page of top social media websites such as Digg.com.
In addition, we have the resources to get you strategically noticed on
social media websites such as StumbleUpon, del.icio.us, MySpace, and many
others. Furthermore, we offer assistance in inexpensively getting your
press release placed and noticed on the primary online news channels,
including Google News and Yahoo News.
Are you
interested in getting people to talk about your products or services?
The execution of
a buzz marketing campaign can quickly result in tens of thousands of people
talking about your product to others, which creates a viral spiral of events
that leads to massive buzz about your product; The most successful buzz
marketing campaigns can lead to instant interest in your brand or product
and the potential of reaching millions of people.
If you are
looking to launch a new product or are just interested in getting people to
talk about your product, service, or website, Buzz marketing must be an
integral part of your online media strategy. Thagodz is one of the
top buzz marketing firms in the United States.
*Please note that Thagodz welcomes the
opportunity to strategically work with advertising agencies and client
referral programs. Thagodz has extensive experience working with
advertising agencies and welcomes the opportunity to purchase and manage
media for your valued clients.
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