Overview of Local Match™     How Local Match™ Works

Local Match listings enable businesses to increase sales by precisely targeting customers interested in your neighborhood and are searching on the Internet for local products and services, whether your business has a Web site or not.

How Local Match Works

You select keywords that apply to your business and write a description that accurately describes the products or services you offer. Then, you choose a geographic area (0.5-to 100-mile radius around your location) in which your ad will be seen.

How Customers Find Your Business

	Customers that are interested in your area or neighborhood go to a search site like Yahoo! and search for a product or service you offer.
	Your listing appears. Customers click on it.*
	Your Locator page appears, displaying your address, store hours, a map, a link to your Web site and other customized information, including your Business name, address and phone number, Business Description, Link to your Web site (if you have one), Hours of Operation, Accepted payment methods, Link to driving directions, and a Dynamic map by YAHOO! Maps.

Precisely Targeted		Promote your business within a geographic range you determine.
Cost-Effective		With Local Match listings you pay only when a customers clicks on your local listing and there is no monthly minimum.
Customized		When customers click on your Local listing they see your Locator page with customized information about your business and a map to your location.